How do I find the best domain name for my business?

Wednesday, January 20, 2021

Your domain is your digital address. If you haven't thought about the choice of your domain name carefully and deeply enough in advance, you quickly run the risk of losing customers before they actually have a chance to see your website. A suitable domain name is therefore essential for your online success. Even though it is possible to change the domain name afterwards, such actions might have a negative impact on your business.  

Because INWX only wants the best for you and your business, we would like to give you some tips and tricks to help you choosing your ideal domain name. 

• Tip one: Short and impactful

The general rule here is: "the shorter, the better". Of course, this is easier said than done, especially since many domain names with four, five or six characters are almost no longer available. Remember: To get the highest possible degree of recognition, your desired domain name should not be longer than 20 characters. 

• Tip two: Simple fantasy names 

Zalando.de or Opodo.de are two examples of names that make no sense at all, but have made it to great prominence on the Internet. A simple fantasy name is easy to understand while saying it, is memorable and can be typed or given without mistakes. In addition, avoid hyphens or strange spellings. Also try to secure a domain name that accurately reflects what your brand is about. 

• Tip three: Strength is to be found in tranquility

Do you recognize yourself? A flash of inspiration reaches you while you' re in the shower. Better said: THE IDEA par excellence. And now everything has to go very quickly. The business plan is set up and the concept is set. Now your web-baby just needs a domain name. But you postpone that until later, while in the meantime you register heaps of domains that might somehow fit. This is a possible strategy, but it is not really recommended. Better is: Quality instead of quantity! Invest enough time in your selection process. For example, do a brainstorming or discuss with your friends/family/colleagues.

• Tip four: Follow established domain security policies

Once you have decided on your ideal domain name, you should not only check it with our domain check, you should also make sure from a legal point of view, that no rights of others are injured. Typical "no-gos" are e.g. brand and company names, titles of books, magazines or newspapers. The negative message at this point is, that there is no central point of contact for checking. Therefore, we recommend extensive research or take a look at the commercial register.

• Tip five: Find a significant domain extension 

Like with your domain name, the domain extension should match the project. Very endings are .DE or .COM. The problem with these endings, however, is that due to their popularity - as already mentioned at the beginning - they have to deal with enormous capacity bottlenecks. However, this fact does not have to worry you: In the meanwhile, there are numerous other - at least equally marketable - domain extensions. With TLDs such as .cloud, .info or .blog, website operators have already achieved enormous success. Check the availability of your desired domain easily with our domain check.

Last but not least, finding the perfect domain name is like looking for a needle in a haystack. However, if you follow our five tips, you can be sure that you are on the right track. 
INWX wishes you good luck in finding your optimal domain name for your internet business!